How Co-Founder Jeremy Francis built a career on fixing what actually matters—and brought that mindset to web performance.
Most organizations don’t have a performance problem.
They have a clarity problem.
Too many tools.
Too many metrics.
Too many competing priorities.
And no clear answer to a simple question:
What actually needs to be fixed?
This is where Jeremy Francis operates best.
Built in Complexity
Jeremy didn’t start in tech.
He started in global retail—an environment where operations are constant, pressure is real, and inefficiencies show up fast. It’s where he developed the instinct that would define his career:
Focus on what matters. Ignore the rest.
When he moved into tech at Rebel.com, that instinct sharpened. Over more than a decade, Jeremy worked across nearly every operational function—logistics, project management, HR, financial systems, and cost efficiency—ultimately becoming COO.
But more importantly, he became the person teams relied on when things weren’t working.
Not to diagnose everything.
To fix the right things.
Making Performance Visible
At Assent, Jeremy led Revenue Operations across Customer Success and Professional Services—two areas where performance is often felt, but not clearly measured.
He built systems that changed that.
By developing and visualizing KPIs around customer health, churn, and retention (NRR/GRR), Jeremy helped teams see what was actually happening beneath the surface. Executives got clarity. Teams got direction. Decisions got sharper.
He also restructured CRM systems and standardized the customer journey—turning fragmented processes into something measurable, repeatable, and improvable.
Because in Jeremy’s world, if you can’t see it clearly, you can’t fix it properly.
Operational Discipline at Scale
Earlier, at Heroic, Jeremy focused on building the operational backbone of the business.
He developed financial forecasting models and reporting frameworks.
Improved data hygiene across the organization.
Built new datasets around customer behavior, product usage, and subscriptions.
At the same time, he supported HR systems and internal policies—ensuring the team itself could operate at a high level.
It’s not flashy work.
But it’s the difference between organizations that react—and those that operate with control.
Bringing That Mindset to Performance
At ONIK, Jeremy applies that same discipline to a space that is often anything but disciplined: web performance.
Most teams are overwhelmed by it.
They run audits.
They see scores.
They get lists of issues.
And then they stall—because they don’t know what actually matters.
Jeremy changes that.
He cuts through the noise.
Identifies the highest-impact issues.
And focuses teams on fixing what will actually move the needle.
Not everything.
Just the things that matter most.
The Operator’s Perspective
Jeremy doesn’t think about performance as a technical checklist.
He sees it as an operational problem:
- What’s causing the most friction?
- What’s having the biggest impact?
- What can be fixed quickly and effectively?
Because performance doesn’t improve through awareness.
It improves through focused action.
The Bottom Line
Most teams don’t need more data.
They need better decisions.
And better decisions come from clarity—about what matters, what doesn’t, and where to focus.
That’s what Jeremy brings to ONIK.
Not more complexity.
Just a clear path to fixing what’s actually slowing you down.
Wanna chat with Jeremy? Connect with him on LinkedIn.